I-GIENI, eyasekwa ngo-2011, yinkampani yobuchwephesha ukubonelela ngoyilo, ukuvelisa, ukuzenzekelayo kunye nesisombululo senkqubo kubenzi bezithambiso kwihlabathi jikelele.Ukusuka kwi-lipstick ukuya kwi-powders, i-mascaras ukuya kwi-gloss-glosses, i-creams ukuya kwi-eyeliners kunye ne-nail polishes, i-Gieni inikezela ngezisombululo eziguquguqukayo zeenkqubo zokubumba, ukulungiswa kwezinto eziphathekayo, ukufudumeza, ukuzaliswa, ukupholisa, ukudibanisa, ukupakisha kunye nokubhala.