Iindaba - UMBONISO WAMVA: COSMOPROF WORLDWIDE BLOGONA ITALY 2023

Cosmoprof Ehlabathini lonke eBolognaibe sesona siganeko siphambili kurhwebo lwezithambiso lwehlabathi jikeleleukususela ngo-1967. Qho ngonyaka,Bologna Fieraijika ibe yindawo yokuhlangana yeempawu eziphawuleka zokuthambisa kunye neengcali kwihlabathi liphela.

Cosmoprof Ehlabathini lonke eBolognayenziwe yimiboniso emithathu eyahlukeneyo yorhwebo.

I-COSMOPACK16-18^THEYOKWINDLA,lugubungela lonke ikhonkco lokubonelela ngezithambiso ukusuka kwizithako ezikrwada ukuya kwipakethe

I-COSMO Perfumery & Cosmetics16-18 MATSHI,ngumboniso wamazwe ngamazwe wabathengi, abasasazi kunye neenkampani ezisebenza neziqholo kwijelo lokuthengisa

Iinwele ze-COSMO, iinzipho kunye neSaluni yobuhle17-20^THEYOKWINDLA,ikhuthaza iintlanganiso zeB2B phakathi kwezona mpawu zinempembelelo kakhulu kunye nabathengisi.
Indawo yokubonisa ihlanganisa yonke indawo yokubonisa i-Bologna Fiere (indawo enkulu ye-200,000sqm) kwaye inikezelwe kuwo onke amacandelo ahlukeneyo oshishino lobuhle. Imihla eyahlukeneyo yokuvula nokuvalwa kumacandelo ahlukeneyo yenza isicwangcisi somntu wonke sibe lula kwaye sandise amathuba oshishino nawothungelwano.

GIENICOSiya kuzimasa iCosmopack 16-18^thMatshi kwinyanga ezayo. Oku is umsitho ophambili wamazwe ngamazwe ugxile kulo lonke ikhonkco lokubonelela ngobuhle kunye nawo onke amacandelo awohlukeneyo: izithako kunye nemathiriyeli ekrwada, ikhontrakthi kunye nokuveliswa kweelebhile zabucala, ukupakishwa, abafake izicelo, oomatshini, ukuzenzekelayo kunye nezisombululo zenkonzo epheleleyo.

Esebenza njengelungu lebakala eliphezulu phakathi komatshini wokuthambisa wekhonkco lonikezelo lweUmatshini wokuzalisa i-Lipbalm, umatshini wokuzalisa i-lipstick, umatshini wokuzalisa i-lipgloss mascara eyeliner, umatshini womgubo odibeneyo,umatshini wokugcwalisa we-nail polish, umatshini wokuzalisa ukhilimunjl, siya kuMboniso weCosmoprof minyaka le kungekuphela nje kwiCosmoprof Worldwide Bologna, kodwa nakwiCosmoprof kuMntla Melika、Cosmoprof Asia naseShanghai CBE.

Kutheni sisiza umboniso? Nazi ezinye izizathu zokwabelana:

1. Ubeka ubuso kwinkampani

Iindawo zokubonisa urhwebo zinika ithuba elikhethekileyo lokunxibelelana nenani elikhulu lamathemba afudumeleyo asebenza kwishishini lakho. Abantu abenza iinzame zokuzimasa umboniso benza oko kuba bezimisele ukuthenga iimveliso ezifanelekileyo kwiimfuno zabo. Endaweni yokuchitha iiyure ezingenakubalwa zokufowuna kunye nokuphonononga iindlela ezahlukeneyo zokuthengisa, unikwa ithuba lokunxibelelana ngokuthe ngqo nabantu abanomdla kumnikelo wakho.

2. Jonga ukhuphiswano

Enye yeenzuzo eziphambili zomboniso kukuba ubekwe kwindawo ephambili phambi kwabaphulaphuli ojolise kubo kunye nezinye iingcali ezininzi zeshishini - kubandakanya abo bakhuphisana nabo. Umgangatho wokubonisa urhwebo uveza amacebo kunye neminikelo egqwesileyo yazo zonke iimpawu eziphezulu kushishino. Zulazula ujikeleze umnyhadala kwaye ujonge ukuba ukhuphiswano lwakho lwenzani kunye nendlela esebenza ngayo indlela yabo yokuthengisa.

3. Yandisa ulwazi lwakho lophawu

Ukwazisa ngophawu lunamandla okuzinzisa uphawu kwindlela yokuphila yabathengi kunye nemikhwa yokuthenga, oko kunokuthetha ukuba abantu abayi kucinga kabini ngokuba ngabathengi - amaxesha ngamaxesha. Ke ngoko, ligalelo elibalulekileyo kwimpumelelo yalo naliphi na inyathelo okanye ishishini elincinci.

Ngokwesiqhelo, kunokuthatha iinyanga ukuya kwiminyaka yokuthengisa okungaguqukiyo kunye neefowuni zokuthengisa ukuba ishishini likhule kwaye lifumane ukubonakala kophawu olomeleleyo kwindawo yalo yentengiso. Imiboniso inikezela ngesisombululo esikhawulezayo kunye nentsha, apho nayiphi na inkampani inokubonisa iimveliso kunye neenkonzo zayo kwindawo yobugcisa, ngokuthe ngqo kubenzi bezigqibo eziphambili kwishishini labo.

4. Yandisa isiseko sedatha yakho yokuthengisa

Ukusebenzisa imidlalo kunye nokhuphiswano yenye yeembono ezingaphelelwa lixesha ezingayi kutsala iindwendwe kuphela kwindawo yakho yokuma kodwa yonyuse kakhulu i-ROI yakho. Imidlalo ye-Interactive inokuba yindlela eyonwabisayo nenomdla yokuhenda abantu kwi-stand yakho kunye nendlela ekrelekrele yokuqokelela iinkcukacha zoqhagamshelwano ukwandisa isiseko sedatha yakho yokuthengisa. Oku kuthetha ukuba nokuba awuthengisi kumboniso, unentengiso enokubakho kamva ezantsi nge-imeyile ekujoliswe kuyo okanye amaphulo eSMS.

5. Funda ngakumbi malunga neshishini lakho kunye nentsingiselo

Umgangatho womboniso awunikeli kuphela ithuba lokukhuthaza kunye nokuthengisa iimveliso zakho, kodwa zihlala zizaliswe ziiseshoni ezininzi zemfundo kunye nezithethi eziziingcali kwishishini. Ezi zinokukunceda ukuba ufunde ngakumbi malunga nendawo yentengiso yakho, iindlela zeshishini zokuqhuba impumelelo kunye nophuhliso lwamva nje lweshishini letekhnoloji. Uyakwazi ukuthungelana nezi nkokeli zeshishini kwaye ufunde ukuba yintoni eqhube impumelelo yazo, kwaye ukwazi ukufunxa iingcebiso zabo kunye namava adlulileyo ukuqhuba eyakho indlela yeshishini.